Susan Fiedler is a Canadian jewelry designer known for her artistic talent and business acumen. In recent years she has launched several initiatives that have allowed her to use her talents "for good" and support community causes she feels passionate about.
Susan first gained popularity as a jewelry designer for her company Soul Flower, founded in 1991, which grew to become one of Canada's leading design houses of sterling silver jewelry. In addition to creating seasonal fashion collections each year, the company created jewelry as merchandise for some of rock's biggest names: the Rolling Stones, Dido, Queens of the Stone Age, Michael Franti, the Barenaked Ladies and Sarah McLachlan's Lilith Fair. Quiksilver's Roxy division also invited Soul Flower to design a special collection of fun and whimsical jewelry and the television series, "The X-Files", stars David Duchovny and Gillian Anderson gave Soul Flower signature "X" rings as gifts to the entire cast and crew. The sale of Soul Flower Inc. in 2010 provided Susan with the opportunity to fulfill a life-long dream to travel the world by sailboat and to focus entirely on social ventures.
Susan was an active fundraiser for cancer causes long before receiving her own cancer diagnosis. In 2004, The Royal Bank of Canada commissioned her to design the sterling silver and pink mother-of-pearl 'Symbol of Hope' cufflinks and pendant which were used to raise funds and awareness for the Canadian Breast Cancer Foundation (BC Yukon Chapter). In the same year, Susan was included in Business in Vancouver's list of 40 Under 40 achievers in business.
In Oct 2008, Susan created the F Cancer bracelet, and founded F Cancer Embrace Life to raise funds for cancer causes. The bracelet sends a spirited message in an elegant and understated way, featuring the defiant phrase rendered in an elegant script. People love to wear or give the bracelet as a way to express their support of friends and family (and selves) who have cancer. Nothing against pink ribbons, but this bracelet tells it like it is. To date, fundraising revenues have exceeded $200,000.
Susan's latest initiative, The East Van Cross Project, raised over $3000 for Pivot Legal Society, which works to create social and systematic change in the Downtown Eastside of Vancouver. Inspired by the the iconic Monument For East Vancouver sculpture created by Ken Lum and supported by the City of Vancouver through a licensing agreement, Susan designed two pendants based on the sculpture.